Profit is the craft. Impact is the inheritance.

A fixed share, decided once, honoured every year.

The share is fixed, not discretionary, so giving never depends on how generous a year feels. Published criteria govern it. The money goes where it is hard to raise, where a small sum changes the outcome, and where we can verify what happened.

Every krone is reported once a year, in the annual impact letter. No campaigns. No photographs. No announcements of intentions.