Our position in EcoRay

EcoRay brings solar, storage and energy intelligence into Danish homes. The product is physical. The customer is a household. The value is counted in kilowatt hours that no longer have to be bought. It either works on the roof, or it does not work at all.

The position is held from inside the company. Patrick serves as Chief Sales Officer: the sales organisation, the training, the conversations at kitchen tables. Ownership without operating knowledge is a guess dressed as a thesis.

The energy transition is the compass because the demand behind it is not a cycle. Danish households will keep electrifying heat and transport, and someone has to make that transition understandable at the door. We would rather hold a decade of that than trade a quarter of it.